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Engaging
On-Target
Witty
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KEY CAPABILITIES
My Top Marketing Skills
CUSTOMER-CENTRIC TOOLKIT
From SEO copywriting and brand messaging to UX, email, and AI-enhanced content creation, I bring a full-cycle strategic, performance-driven mindset to every project.
SEO-SMART COPY & CONTENT
I craft sharp, resonant copy that fuses buyer psychology with strategy. Whether it’s a headline, CTA, or full-funnel campaigns, my words perform across platforms and goals.
Hello!
Hi! I'm Liz Gabel—a storyteller at heart with a passion for weaving words that inspire, persuade, and connect.
With a background in the Classics and a Master’s degree in Integrated Marketing Communications, I bring a mix of old-school storytelling and data-driven strategy to the table.
I love helping brands find their voice and tell stories that stick.
Don't hesitate to add me to your team if you want a strategic content creator that knows leading-edge marketing through and through.
I craft copy that sounds like you—authentic, relatable, and true to your brand’s voice. Because when your message feels real, people listen.
No fluff—just clear, actionable content designed to drive results and turn readers into customers.
I blend storytelling with strategy to create content that connects and converts. It’s about making your message stick.
Your goals are my blueprint. I create content that’s not just on-brand but moves the needle for your business.
TESTIMONIALS
The Proof is in the Praise.
Liz can take any project from good to great with her exceptional graphic design skills, eye for detail, creativity, and commitment to delivering high-quality work.
Kristina R.
Liz G.'s marketing work is a blend of no-nonsense efficiency mixed with bright, creative strokes of innovation.
John P.
If you’re looking for a copywriter who not only excels at her craft but also elevates the entire team, Liz is the person you want by your side. I cannot recommend her highly enough!
Dave C.
CLIENT INDUSTRIES
Where I Excel
TARGET INDUSTRY
Healthcare & Wellness
For Healthier Lives
I bring deep knowledge of both traditional and alternative medicine, medical models, and biology, along with holistic wellness practices including nutrition and mind-body care. I craft compassionate, evidence-informed content that empowers patients and supports public health and wellness education.
TARGET INDUSTRY
Higher Ed & Ed Tech
Ed for the Next Gen
Having worked with multiple top-tier universities, I’ve strategized, written, and launched full-funnel campaigns that connect with learners at every stage—from first click to enrollment, through graduation, and beyond. I understand the student journey and speak the language of education.
TARGET INDUSTRY
Business & Marketing
Driving Growth
With a master’s in IMC from Northwestern’s Medill School, the home of IMC, I create data-driven messaging and brand storytelling that moves markets. Whether launching a product or reinforcing brand equity, I deliver creative that aligns with strategy and resonates with real-world target audiences.
TARGET INDUSTRY
Tech & Innovation
Future News Now
From AI to VR, I specialize in making emerging technologies feel human. With a passion for simplifying the complex, I create sharp, forward-looking content that informs and inspires. I stay current on trends and help brands translate cutting-edge innovation into meaningful, accessible stories.
RECENT CLIENTS
Who I've Worked With
Santa Clara University
Carnegie Mellon University
The University of Texas at Austin
Northwestern University
The University of Kansas
New York Institute of Technology
Tulane University
California State University, Monterey Bay
Case Western Reserve University
Chris Milne Interior Design
DePaul University
RAE Products
A1 Jewelry & Coin
V56Beauty
The Farley Center for Entrepreneurship
Grossman & Jack Talent
Brickoven, LLC
The College of William & Mary
Tulasi Yoga
PORTFOLIO
Recent Work
Long-Form Copy
My long-form articles and stories delve deeper to provide rich narratives and comprehensive insights.
Email Marketing Copy
I craft compelling email marketing copy that combines persuasive language with strategic insights to enhance open rates and conversions.
Social Media Copy
I strategically sculpt social media content that not only aligns with your brand’s voice but also engages and energizes your audience.
Advertisement Copy
Each piece of ad copy I craft highlights your brand’s unique value proposition and motivates your audience towards a specific call-to-action.
CONTACT INFORMATION
Let's Connect
Liz Gabel Copywriting & Content
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