Top 10 Online MBA Landing Page Example—KU Campaign Breakdown

Elizabeth Gabel
Apr 17
2 min read

Elevating a Midwest Brand to National Prestige Without Losing Its Heart

"KU is the choice for leaders who want Ivy-caliber outcomes without the Ivy price tag—and with a whole lot more warmth."

Campaign Core Objective:

Position the KU Online MBA as an elite yet accessible program that blends top-tier prestige with Midwestern charm, affordability, and strong professional ROI.

Key Messaging Pillars:

1. Prestige with Purpose

I emphasized KU’s Top 10 national ranking from U.S. News & World Report to immediately establish credibility and authority.
Reinforced the MBA's AACSB accreditation and faculty parity with on-campus programs to ensure academic rigor is front and center.
Leveraged GMAC data to speak to high earning potential and career ROI for MBA grads across the board.

2. Affordability and Access "at Half the usual Top 10 Price"

Without directly stating cost, the campaign subtly frames KU as a smart investment—elite outcomes without Ivy-level debt.
Highlighted promotion stats (53% of alumni promoted or expecting promotion) to support the value proposition.

3. Midwestern Vibe, Global Vision

Tapped into KU’s unique brand of friendly, grounded ambition—the kind that resonates with professionals seeking growth without pretension.
“Discover what it means to be a Jayhawk” gestures to community, culture, and regional identity with national and global reach.

4. Professional Outcomes Front and Center

Clean, punchy callouts like “$120K median salary,” “#7 Best Online MBA,” and “Graduate in as few as two years” speak directly to career-minded prospects.
The CTA flow is low-friction and ROI-focused: “Get Brochure” + “Just answer a few questions” = optimized for conversions.

Tone & Brand Voice:

Smart, aspirational, but not flashy. I kept the tone confident and outcome-driven—an MBA that doesn’t need to scream prestige because it delivers it quietly and powerfully.

Image Placement:

Hero image features confident, relatable professionals—diverse, forward-looking—to reflect the KU Online MBA audience. Faces are intentionally used to build trust and connect emotionally fast.

Color Choice:

We leaned into KU’s iconic crimson and blue, using the bold Jayhawk blue for CTA buttons and key stat highlights. This grabs attention while staying on-brand. Accent colors are minimal to keep the focus tight and readable.

Flow and CTA Placement

Above-the-fold messaging hits hard with prestige and outcomes (“#7 Best Online MBA”), followed immediately by an easy, low-commitment brochure form. Scrolling the LP reveals ROI stats, faculty quality, and community vibe in a clear zig-zag layout—designed for skimming but persuasive on pause.

Live Page Snapshot: Full Layout & Copy

My Take: Breaking Down the Strategy

What I loved about writing this landing page was the opportunity to position a high-ranking program as both prestigious and approachable with a fresh twist. Strategically, this LP balanced ROI-driven messaging with regional warmth—creating a compelling value story that stands out in a saturated MBA and online MBA market.

Disclaimer: This landing page copy is provided as a sample of previously published work. It does not guarantee the accuracy of current program information, offers, or outcomes. No affiliation, endorsement, or representation by the University of Kansas or Everspring is implied.