Thought Leadership

Learn how I led Northwestern’s 2021 ANUW Mentoring Program through the height of the pandemic, helping over 100 women staff stay connected, set goals, and grow professionally, in a year defined by distance.

From his groundbreaking application of psychological principles to marketing strategies to his influential role in shaping modern organizational practices, Scott's legacy is a testament to the power of integrating science with business.

I combine data, cross-functional input, and customer context to build strategies that perform. At the heart of my approach is empathy: I create marketing that speaks directly to customers' deeper concerns, values, and motivations.

Fear points replace pain points in empathetic marketing, focusing on reassurance and trust to offer deeper emotional support.

Discover why empathetic marketing beats noisy ads—stop yelling, start listening; empathy wins in 2025.