Long Form Copy

From his groundbreaking application of psychological principles to marketing strategies to his influential role in shaping modern organizational practices, Scott's legacy is a testament to the power of integrating science with business.

Yes—emerging research strongly supports a link between gut microbiome imbalance and insomnia. When the gut’s microbial ecosystem is out of sync (a condition known as dysbiosis), it can disrupt key processes that regulate sleep.

I combine data, cross-functional input, and customer context to build strategies that perform. At the heart of my approach is empathy: I create marketing that speaks directly to customers' deeper concerns, values, and motivations.

Linus clutches his blanket and a $6 latte, pondering kindness, capitalism, and why Snoopy now comes with oatmilk foam.

Paul de Vivie (Vélocio) rode for the soul. Armstrong rode for the win. Read how two long-distance icons shaped the ride we know today.

Explore the lives of Jackie and Shadow, bald eagles in Big Bear Valley, embodying the modern nuclear family.

Fear points replace pain points in empathetic marketing, focusing on reassurance and trust to offer deeper emotional support.

Discover why empathetic marketing beats noisy ads—stop yelling, start listening; empathy wins in 2025.

Marketing teams are increasingly turning to AI solutions to stay competitive, enhance customer experiences and unlock the full potent.

As the demand for skilled marketing professionals grows, many individuals are pursuing specialized degrees in order to enhance their skills.

Tired of faculty spotlight pieces that read like filing cabinet labels? This guide walks you through how to write academic profiles that actually reflect the full scope of a person's work, personality, and purpose. Whether you're a writer, marketer, or faculty member yourself, you'll find interview tips, structure advice, and real examples to help bring depth and clarity to your next faculty coverage project.

In this excerpt from novel-to-be-published, Minus, a cunning artist embeds sabotage in a portrait for the Empire’s most feared woman—knowing it could cost him his life.

A science-backed white paper example exploring how Solestra Body Balance Cream™ supports hormone-responsive skin using clean, clinically studied plant-based ingredients.

Laurelle and NUMiX’s mission is to treat water better so that our heavy metal treatment leads to clean water resources.

A flight to Denmark. A kiss on hotel steps. A family born of courage and love across continents, carried forward through generations.

Michael Marasco, director of NU’s Farley Center for Entrepreneurship and Innovation, has been named a VentureWell board member.

The same drive fueling Jacob to design his energy-conserving innovations drove him to design his own major at Northwestern.

While 40 years of success has turned their small business into a global competitor, RAE Products & Chemicals remains family-owned.