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All Work


The Tension Holds: A Poem
The birds know. They always know.

Elizabeth Gabel
Apr 211 min read
9
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Top 10 Online MBA Landing Page Example—KU Campaign Breakdown
Strategically, this LP balanced ROI-driven messaging with regional warmth—creating a compelling value story that stands out in a saturated MBA and online MBA market.

Elizabeth Gabel
Apr 172 min read
5
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Walter Dill Scott: The Psychologist Who Shaped Modern Marketing
From his groundbreaking application of psychological principles to marketing strategies to his influential role in shaping modern organizational practices, Scott's legacy is a testament to the power of integrating science with business.

Elizabeth Gabel
Apr 1518 min read
15
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How Gut Bacteria Influence Sleep and Dreams
Yes—emerging research strongly supports a link between gut microbiome imbalance and insomnia. When the gut’s microbial ecosystem is out of sync (a condition known as dysbiosis), it can disrupt key processes that regulate sleep.

Elizabeth Gabel
Apr 137 min read
45
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Social Media Carousel Ad Copy
AI-Powered Personal Fitness App: PulsePro INTRODUCTORY TEXT: Your fitness plan should work with you, not against you. Let PulsePro's AI...

Elizabeth Gabel
Apr 111 min read
7
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Strategic Headline Copy: Powerful Messaging for Leading Industries
A multi-industry showcase of strategic headlines that convert.

Elizabeth Gabel
Apr 103 min read
8
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The IMC Framework Behind My High-Performing Marketing Strategy
I combine data, cross-functional input, and customer context to build strategies that perform. At the heart of my approach is empathy: I create marketing that speaks directly to customers' deeper concerns, values, and motivations.

Elizabeth Gabel
Apr 103 min read
5
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Here's What Linus Would Say About the Snoopy x Starbucks Collab
Linus clutches his blanket and a $6 latte, pondering kindness, capitalism, and why Snoopy now comes with oatmilk foam.

Elizabeth Gabel
Apr 43 min read
11
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Exploring the Intersection of Identity and Technology: Electric Souls in the Digital Age
Electric Souls, a hypercolor portrait series, explores the tension between spirit and simulation.

Elizabeth Gabel
Apr 41 min read
15
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Vélocio vs. Armstrong: Two Icons Who Changed Cycling Forever
Paul de Vivie (Vélocio) rode for the soul. Armstrong rode for the win. Read how two long-distance icons shaped the ride we know today.

Elizabeth Gabel
Apr 47 min read
7
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Jackie and Shadow: The New American Dream Starring Bald Eagles
Explore the lives of Jackie and Shadow, bald eagles in Big Bear Valley, embodying the modern nuclear family.

Elizabeth Gabel
Apr 36 min read
5
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Stop Selling Solutions. Start Selling Safety.
Fear points replace pain points in empathetic marketing, focusing on reassurance and trust to offer deeper emotional support.

Elizabeth Gabel
Apr 35 min read
7
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Why Empathetic Marketing Is the Real Power Move in 2025
Discover why empathetic marketing beats noisy ads—stop yelling, start listening; empathy wins in 2025.

Elizabeth Gabel
Mar 96 min read
5
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The Role of AI in Marketing: Insights From a Wondr Nation VP
Marketing teams are increasingly turning to AI solutions to stay competitive, enhance customer experiences and unlock the full potent.

Elizabeth Gabel
Jan 289 min read
2
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Resurrecting the King: The Return of King Voodoo Jones
Meet the venerable king of swamp blues, steel guitar, fading gospels, battered pianos, and midnight confessionals—King Voodoo Jones, New Orleans’ best-kept secret.

Elizabeth Gabel
Dec 23, 20242 min read
10
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Master’s in IMC vs. Master’s in Marketing: What’s the Difference?
As the demand for skilled marketing professionals grows, many individuals are pursuing specialized degrees in order to enhance their skills.

Elizabeth Gabel
Dec 8, 20247 min read
1
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Faculty Spotlight Article Example: Telling the Story Behind the Scholar
Tired of faculty spotlight pieces that read like filing cabinet labels? This guide walks you through how to write academic profiles that actually reflect the full scope of a person's work, personality, and purpose. Whether you're a writer, marketer, or faculty member yourself, you'll find interview tips, structure advice, and real examples to help bring depth and clarity to your next faculty coverage project.

Elizabeth Gabel
Sep 23, 202411 min read
3
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Creative Writing Excerpt: Steampunk Novel, "Minus"
In this excerpt from novel-to-be-published, Minus, a cunning artist embeds sabotage in a portrait for the Empire’s most feared woman—knowing it could cost him his life.

Elizabeth Gabel
Sep 20, 20244 min read
4
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CPG Marketing Tutorial: Sensory-Driven Digital Launch of a Luxury Candle Line
Unlock the secrets to selling candles online without scent samples. Learn how to evoke emotions and drive sales with words that illuminate the senses.

Elizabeth Gabel
Aug 20, 20245 min read
14
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Tasty Green Juice Recipe That’s Shockingly Good
Enjoy this quick and easy green juice recipe for a healthy juice that's not just tolerable—it's tasty!

Elizabeth Gabel
Jun 13, 20243 min read
5
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