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Liz Gabel | Expert Copywriting & Content Strategy

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Marketing Campaign

Top 10 Online MBA Landing Page Example—KU Campaign Breakdown

Strategically, this LP balanced ROI-driven messaging with regional warmth—creating a compelling value story that stands out in a saturated MBA and online MBA market.

Elizabeth Gabel

Apr 162 min read

digital image of wild yam hormone balance

digital image of wild yam hormone balance

White Paper Example: Beauty/Health Product Launch

A science-backed white paper example exploring how Solestra Body Balance Cream™ supports hormone-responsive skin using clean, clinically studied plant-based ingredients.

Elizabeth Gabel

Mar 9, 20233 min read

sketch of heart with digital background

sketch of heart with digital background

Three Email Campaign: EndoGuard Endoscan 3500 Initiative

The "HeartGuard Initiative" seeks to empower individuals to take proactive steps towards cardiovascular health through endothelial testing.

Elizabeth Gabel

Sep 8, 20214 min read

woman checking her smart watch for heart information

woman checking her smart watch for heart information

TV Spot Scripts: EndoGuard, "Act Early" Campaign

EndoGuard's heart test identifies risks other tests misses, so you can act before heart damage happens.

Elizabeth Gabel

Feb 1, 20212 min read

© 2025 by Liz Gabel Copywriting

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