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Marketing Campaign
CPG Marketing Tutorial: Sensory-Driven Digital Launch of a Luxury Candle Line
Unlock the secrets to selling candles online without scent samples. Learn how to evoke emotions and drive sales with words that illuminate the senses.
Elizabeth Gabel
May 1411 min read
Top 10 Online MBA Landing Page Example: KU Campaign Breakdown
Strategically, this LP balanced ROI-driven messaging with regional warmth—creating a compelling value story that stands out in a saturated MBA and online MBA market.
Elizabeth Gabel
Apr 17, 20252 min read
Why Pain Points Aren’t Enough Anymore
Fear points replace pain points in empathetic marketing, focusing on reassurance and trust to offer deeper emotional support.
Elizabeth Gabel
Apr 3, 20255 min read
White Paper Example: Beauty/Health Product Launch
A science-backed white paper example exploring how Solestra Body Balance Cream™ supports hormone-responsive skin using clean, clinically studied plant-based ingredients.
Elizabeth Gabel
Mar 9, 20233 min read
Three Email Campaign: EndoGuard Endoscan 3500 Initiative
The "HeartGuard Initiative" seeks to empower individuals to take proactive steps towards cardiovascular health through endothelial testing.
Elizabeth Gabel
Sep 9, 20214 min read
TV Spot Scripts: EndoGuard, "Act Early" Campaign
EndoGuard's heart test identifies risks other tests misses, so you can act before heart damage happens.
Elizabeth Gabel
Feb 1, 20212 min read
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