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Short Form Copy


Top 10 Online MBA Landing Page Example—KU Campaign Breakdown
Strategically, this LP balanced ROI-driven messaging with regional warmth—creating a compelling value story that stands out in a saturated MBA and online MBA market.

Elizabeth Gabel
Apr 162 min read


Social Media Carousel Ad Copy
AI-Powered Personal Fitness App: PulsePro INTRODUCTORY TEXT: Your fitness plan should work with you, not against you. Let PulsePro's AI...

Elizabeth Gabel
Apr 111 min read


Strategic Headline Copy: Powerful Messaging for Leading Industries
A multi-industry showcase of strategic headlines that convert.

Elizabeth Gabel
Apr 103 min read


Tasty Green Juice Recipe That’s Shockingly Good
Enjoy this quick and easy green juice recipe for a healthy juice that's not just tolerable—it's tasty!

Elizabeth Gabel
Jun 12, 20243 min read


Press Release Example: Beauty/Health Product Launch
Example press release copy for the fictional launch of Solestra Body Balance Cream™, showcasing product positioning, brand voice, and science-backed messaging.

Elizabeth Gabel
Jan 5, 20222 min read


Three Email Campaign: EndoGuard Endoscan 3500 Initiative
The "HeartGuard Initiative" seeks to empower individuals to take proactive steps towards cardiovascular health through endothelial testing.

Elizabeth Gabel
Sep 8, 20214 min read


TV Spot Scripts: EndoGuard, "Act Early" Campaign
EndoGuard's heart test identifies risks other tests misses, so you can act before heart damage happens.

Elizabeth Gabel
Feb 1, 20212 min read


Internal Communications Examples for Small, Fast-growing Business
Explore Internal communication examples for a fast-growing, family-owned business in the paint and coatings industry. From emails and memos to Slack messages and SMS alerts,

Elizabeth Gabel
Apr 20, 20165 min read
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