Here's What Linus Would Say About the Snoopy x Starbucks Collab

Starbucks is teaming up with Peanuts for a global brand partnership that launches March 25, celebrating kindness, coffee, and community.

Here’s the gist:

• Peanuts-themed merch, drinks, and food will roll out to Starbucks locations in over 80% of its markets.

• It features the Peanuts gang—especially Joe Kind Snoopy, a new persona focused on spreading kindness.

• The initiative supports Starbucks’ “Global Month of Good”, a long-running April tradition where employees engage in local community service efforts.

• Starbucks will also host pop-up events worldwide to encourage small, everyday acts of kindness and collaborate with local NGOs.

  
  

It’s part collab, part cause marketing—wholesome with a side of caramel drizzle.

"Let's make this existential dread seasonally appealing."

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What Would Linus Say?

Linus has always been the philosopher of the Peanuts crew. He’s a bit of a grump—but also an irreverent optimist—the kind of kid who’ll quote Kierkegaard while standing in line for hot chocolate and then sigh like he’s carrying the weight of the Western canon in his backpack. He wants better things for all of us, evn when it comes to his cup of coffee.

While Snoopy dances on top of a doghouse and Lucy charges five cents for questionable therapy, Linus quietly absorbs the chaos and finds meaning in the small, strange corners of modern life. He’ll moralize about the human condition, then immediately get sucker-punched by his sister.

So picture this: he’s sitting on a bench outside a Starbucks pop-up. Well-worn blue blanket is draped over one shoulder like a deflated cape of weary wisdom. A limited-edition Joe Kind Snoopy Caramel Oatmilk Latte in hand. Here are some pearls of wisdom that he would drop, knowing that Starbucks has gone full Joe Kind Snoopy™.

“Every generation gets the Snoopy it deserves. Ours just happens to come with oatmilk and brand synergy.”

“Lucy says I overthink everything. But maybe the world underthinks everything. And that’s how we got a latte named after a cartoon beagle.”

“If kindness is a currency, I’m broke. But I still tip 20%.”

“Charlie Brown still can’t kick the football. But he can order kindness in a grande.”

“Maybe the world doesn’t need another collaboration. Maybe it needs a nap and a grilled cheese sandwich.”

“They say kindness is free, but have you seen rent? Maybe a cup of coffee shared with a stranger is the closest thing we get to world peace.”

“My sister screams at me. My dog lives in a delusion where he’s a fighter pilot. And my best friend can't even kick a football. And yet… here we are.”

“Sometimes I wonder if this drink is what happiness tastes like. Then I remember I paid $6.45 for it and still tipped. Maybe happiness is a scam.”

“But you know what? In a world where everything feels like a reboot of a reboot… at least the coffee’s still hot.”

Whether this collab is a heartfelt ode to kindness or just a strategic shot of nostalgia espresso remains to be seen. But one thing’s clear: Starbucks is hoping Joe Kind Snoopy can help reverse its recent slump in sales and sentiment.

While Snoopy might not be the TikTok-core icon Gen Alpha’s been waiting for, he’s also non-threatening, recognizable, and agelessly agreeable—a safe bet in an era where brands are dodging backlash like it's dodgeball in a PR crisis.

If Starbucks can sell a little joy (and a lot of caramel oatmilk) to Millennials, Gen Xers, and even Boomers longing for the simplicity of Sunday comics, they might just woo back the customers who’ve traded $7 lattes for $2 Dunkin runs and McCafé points.

Now under the direction of Brian Niccol—the former Chipotle CEO credited with reviving that brand—Starbucks is trying to re-energize its strategy. That includes phasing out deep discounts, streamlining its menu, and even bringing back ceramic mugs and condiment bars in hopes of recapturing the third-place magic between home and work. And if it isn’t? Well… at least the coffee’s still hot.

So go ahead—sip the frappuchino, admire the mug, and let Linus worry about the soul of it all.

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Sources:

1. Starbucks and Peanuts Celebrate Kindness, Community and Coffee Around the World. Retrieved on April 5, 2025, from https://about.starbucks.com/stories/2025/starbucks-and-peanuts-celebrate-kindness-community-and-coffee-around-the-world/

2. Starbucks and Peanuts Launch Joe Kind Snoopy to Inspire Acts of Good. Retrieved on April 5, 2025, from https://about.starbucks.com/stories/2025/starbucks-and-peanuts-launch-joe-kind-snoopy-to-inspire-acts-of-good/