TV Spot Scripts: EndoGuard, "Act Early" Campaign

Act Early: "Morning Job"

DURATION: 30 Seconds

This jogger's wearable can't give her the heart health information she needs from an EndoGuard scan.

Scene 1: Morning Jog

• Visuals: A serene morning, a woman in her 40s jogging in a peaceful park, she checks her wearable BPM/heart monitor.

• Background Music: Soft, uplifting instrumental music.

• Voiceover (VO): "Concerned about heart health?"
  

Scene 2: Wearable Screen Focus

• Visuals: Close-up of the wearable screen going softly out of focus. She stops next to a park bench.

• Background Music: Continues softly, uplifting.

• VO: "There's only one test that gets you the information you need: EndoGuard."
  

Scene 3: Notification Alert

• Visuals: She sits on a park bench, pulls out her phone, and sees a notification from EndoGuard. She taps 'Yes.'

• Background Music: Gently inspiring.

• VO: "EndoGuard's heart test identifies risks other tests miss, so you can act before heart damage happens."
  

Scene 4: Renewed Confidence

• Visuals: Scene of the jogger smiling, continues running, now more confidently.

• VO: "Don’t wait. Safeguard your heart today with EndoGuard."
  

Scene 5: Call to Action

• Visuals: Final screen with the EndoGuard logo, website URL, and a call-to-action.

• Background Music: Rises to a crescendo, inspiring action.

• VO: "Visit EndoGuard.com now!"

  
  

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"Act Early, Doctor's Office"

DURATION: 60 Seconds

An EndoGuard patient discussing test results with his cardiologist.

Scene 1: Doctor's Office

• Visuals: An older patient sitting in a doctor’s office, looking thoughtful.

• Background Music: Gentle, reassuring tones.

• Voiceover (VO): "Part of getting older is your doctor ordering heart tests... But are you taking the best test to predict cardiovascular disease before it happens?"
  

Scene 2: Introducing EndoScan 3500

• Visuals: The EndoScan 3500 machine is shown, sleek and non-intrusive, placed next to the patient. A card displays "Most accurate test on the market. Results in 15 minutes."

• VO: "EndoGuard's heart health test is quick, non-invasive, and 98.5% accurate for assessing cardiovascular risk. Get accurate results in your doctor's office so you can start protecting your heart right away."
  

Scene 3: Recommendation

• Visuals: The patient talks with the doctor, who is nodding and explaining the benefits of the EndoScan 3500.

• VO: "Ask your doctor for the best heart test you can take today."
  

Scene 4: Closing Endorsement

• Visuals: Close-up on the EndoScan 3500 as it operates, with the patient looking relieved and confident.

• Background Music: Rises slightly, creating a sense of assurance and action.

• VO: "EndoScan 3500. By EndoGuard, the better heart specialists."

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Disclaimer: Please note that this content is a conceptual example created for illustrative purposes only. Any resemblance to real persons, living or dead, actual events, locales, or organizations is purely coincidental. This example is not an official or legal advertisement and should not be used as such.