From his groundbreaking application of psychological principles to marketing strategies to his influential role in shaping modern organizational practices, Scott's legacy is a testament to the power of integrating science with business.

I combine data, cross-functional input, and customer context to build strategies that perform. At the heart of my approach is empathy: I create marketing that speaks directly to customers' deeper concerns, values, and motivations.

Marketing teams are increasingly turning to AI solutions to stay competitive, enhance customer experiences and unlock the full potent.

As the demand for skilled marketing professionals grows, many individuals are pursuing specialized degrees in order to enhance their skills.

Laurelle and NUMiX’s mission is to treat water better so that our heavy metal treatment leads to clean water resources.

Michael Marasco, director of NU’s Farley Center for Entrepreneurship and Innovation, has been named a VentureWell board member.

The same drive fueling Jacob to design his energy-conserving innovations drove him to design his own major at Northwestern.