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Blooming in Adversity: Leading ANUW’s 2021 Mentoring Program
Learn how I led Northwestern’s 2021 ANUW Mentoring Program through the height of the pandemic, helping over 100 women staff stay connected, set goals, and grow professionally, in a year defined by distance.

Elizabeth Gabel
Jun 39 min read


Walter Dill Scott: The Psychologist Who Shaped Modern Marketing
From his groundbreaking application of psychological principles to marketing strategies to his influential role in shaping modern organizational practices, Scott's legacy is a testament to the power of integrating science with business.

Elizabeth Gabel
Apr 1418 min read


The IMC Framework Behind My High-Performing Marketing Strategy
I combine data, cross-functional input, and customer context to build strategies that perform. At the heart of my approach is empathy: I create marketing that speaks directly to customers' deeper concerns, values, and motivations.

Elizabeth Gabel
Apr 103 min read


The Role of AI in Marketing: Insights From a Wondr Nation VP
Marketing teams are increasingly turning to AI solutions to stay competitive, enhance customer experiences and unlock the full potent.

Elizabeth Gabel
Jan 289 min read


Master’s in IMC vs. Master’s in Marketing: What’s the Difference?
As the demand for skilled marketing professionals grows, many individuals are pursuing specialized degrees in order to enhance their skills.

Elizabeth Gabel
Dec 8, 20247 min read


The Causeway Postbaccalaureate Program: Bridging the Gap to Graduate-Level Mathematics
Causeway is a postbaccalaureate program built to prepare promising scholars for graduate study in the mathematical sciences at Northwestern University.

Elizabeth Gabel
Jun 17, 20214 min read


Success Stories: Laurelle Banta, COO at NUMiX Materials
Laurelle and NUMiX’s mission is to treat water better so that our heavy metal treatment leads to clean water resources.

Elizabeth Gabel
May 31, 20196 min read


Farley's Director, Michael Marasco, Named to VentureWell's Board
Michael Marasco, director of NU’s Farley Center for Entrepreneurship and Innovation, has been named a VentureWell board member.

Elizabeth Gabel
Oct 4, 20163 min read


Tinker. Tailor. Entrepreneur.
The same drive fueling Jacob to design his energy-conserving innovations drove him to design his own major at Northwestern.

Elizabeth Gabel
Oct 3, 20163 min read
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