Press Release Example: Beauty/Health Product Launch

FOR IMMEDIATE RELEASE

Introducing Solestra Body Balance Cream™: A Breakthrough in Hormone-Supportive Skincare for Women Over 40

NEW YORK, NY – [January 5, 2022] — Today, Solestra Skin Health announces the launch of Solestra Body Balance Cream™, a next-generation topical cream designed to support hormonal balance, skin vitality, and emotional well-being for women navigating perimenopause, menopause, and age-related hormonal changes.

“We created Solestra for women who are done settling when it comes to menopause and even perimenopause symptoms,” said Dr. Kira Moss, Head of Product Innovation. “Our product is superior—and that means no more heavy creams, no fake botanicals—just clean, clinical ingredients that actually do the work.”

Formulated with bioavailable, plant-derived actives, Solestra Body Balance Cream™ combines three powerhouse ingredients:

• Phytoestrol-20™, a proprietary wild yam and soya phytosterol complex inspired by clinical-grade Unisterol X-20

• Dermendor™, a patented extract of Vitex agnus-castus (chasteberry) shown to stimulate natural DHEA and β-endorphin activity in the skin

• Vitamin E, for antioxidant protection and skin barrier support

  
  

Unlike many hormonal creams on the market, Solestra is fast-absorbing, non-greasy, and free of synthetic fragrances, fillers, or hormone-disruptive preservatives. It was developed to address both the visible and invisible effects of hormonal shifts—without compromising purity or performance.

“Women who want to feel more like themselves as they age deserve better than thick, oily creams with questionable actives,” said Dr. Moss, “We formulated Solestra with clean, targeted ingredients that are backed by real data—and designed to feel good on the skin every day.”

In prelaunch testing, 83% of users reported smoother texture, improved comfort, and a more even tone within three weeks of use. Many also noted mood stability and a sense of "reset" after just a few days of application.

Solestra Balance Cream™ is now available at solestraskin.com and through select wellness retailers nationwide.

Media Contact:

Rachel Kim, Director of Communications

press@solestraskin.com

www.solestraskin.com

Disclaimer: Solestra Body Balance Cream™ is a cosmetic product and is not intended to diagnose, treat, cure, or prevent any medical condition. Statements regarding ingredients such as Phytoestrol-50™ and Dermendor™ are based on published research and in-house evaluation. Individual results may vary.

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Author Disclaimer: This PR Release is a creative example developed for portfolio purposes only. Any resemblance to real companies, brands, or products—past or present—is purely coincidental. The names, product concepts, and materials shown here are fictional and not affiliated with any actual organization.