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Marketing Copywriter and Creative Strategist
EVERSPRING, INC.
CHICAGO, IL | 2021-2025
At Everspring Inc., a higher ed focused ed tech company, I strategized and created copy, boosting enrollment for top online master's program.
Marketing and Program Manager
NORTHWESTERN UNIVERSITY
EVANSTON, IL | 2016-2021
I managed multiple program and graduate-level student needs while creating marketing copy and large scale events.
MarComms Manager
RAE PRODUCTS
ALSIP, IL | 2015-2016
At RAE, I created sales and marketing materials to expand their burgeoning online business of chemicals, paints, stencils, pavement machines, and more.
Work Experience
Education
Bachelor of Arts
Northwestern University
Weinberg College of Arts and Sciences
2002
Master of Science
Northwestern University
Medill School of Journalism, Media, IMC
2021
Post-Grad Certificates
Completed certifications in graphic design, copywriting, digital writing, and SEO to stay agile.
2015—Present
Skills
Professional Skills
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SEO optimization
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Digital and social media marketing (Paid & Organic)
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CRM, CMS, and marketing automation platform proficiency
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Data-driven content strategy
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AP Style
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Professional copyediting
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Compliance and regulatory adherence in marketing
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Brand adherence standards
People Skills
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Effective communication and stakeholder engagement
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Team leadership and mentorship
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Building and maintaining professional relationships
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Copyediting and maintaining brand consistency in tone
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Facilitating team collaboration and conflict resolution
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Nurturing client relationships and managing expectations
Transferable Skills
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Content strategy development across various platforms
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Strategic planning and execution of marketing campaigns
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Problem-solving in dynamic B2B and B2C environments
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Adapting marketing techniques to drive engagement and conversion
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Analyzing and interpreting market data to inform strategies
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Managing cross-functional projects and aligning team goals
